A closer looks at what makes variable fonts so interesting for brands

Jason Pamental
Jul 25, 2023

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I wrote a case study for Monotype Labs about a fictional company called CaseCo, and looked at all the ways variable fonts could benefit their brand, their user experience, accessibility, and performance. I think it came out pretty well, and there’s a demo site to go along with it too. Have a look if you’re curious. I haven’t written much lately but am really pleased with how this came out.

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Jason Pamental
Jason Pamental

Written by Jason Pamental

principal designer @ Chewy.com. tinkerer, typographer, teacher, speaker. http://rwt.io, author:Responsive Typography (bit.ly/rwtbook). walker of Leo.

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