I wrote a case study for Monotype Labs about a fictional company called CaseCo, and looked at all the ways variable fonts could benefit their brand, their user experience, accessibility, and performance. I think it came out pretty well, and there’s a demo site to go along with it too. Have a look if you’re curious. I haven’t written much lately but am really pleased with how this came out. CaseCo: A Case for Variable Fonts
Brand voice, editorial expression, user experience, accessibility, and web performance can all benefit from variable font adoptionlabs.monotype.com